About PAMANA WORLD B.V.

The company began modestly, focusing on Philippine-inspired ice creams through Luneta Ice Cream™ in 2015 – the first Filipino ice cream brand made in Europe. Its birth marked the beginning of Filipino-owned brands’ presence in the continent.

Pamana World BV aims to promote Filipino cuisine on a global scale while supporting the success of fellow Filipino entrepreneurs. By partnering with small businesses, such as local stores, catering services, and cultural and community sports event organizers, Pamana World BV has become a sought-after brand in these spaces. Their dedication to authentic flavors and community support has made them a preferred choice for those looking to showcase Filipino culture through food, whether at family gatherings, community events, or celebrations abroad.

Since 2016, Luneta Ice Cream has been prominently featured across various Filipino television channels and major broadsheets, inspiring millions of Filipinos to pursue their dreams and take pride in their cultural heritage. By celebrating traditional flavors and bringing Filipino identity to the forefront, Luneta Ice Cream has become a symbol of cultural pride and entrepreneurial spirit, encouraging more Filipinos to cherish and showcase the richness of their heritage.

To elevate brand visibility, Luneta Ice Cream took an active role in Filipino cultural events across the Netherlands and Belgium, establishing a strong connection with local communities and cultural enthusiasts. As part of this initiative, they introduced a popular ice cream food truck, which quickly became a crowd favorite at every event, drawing long lines and enthusiastic customers eager to enjoy authentic Filipino flavors on the spot. This mobile approach allowed Luneta Ice Cream to bring its products directly to the market, enhancing accessibility and brand recognition.

Luneta Ice Cream won several recognitions from the Philippine Embassies in Europe, as well as from the Dutch market through its food truck. The brand won Foodtruck of the Year in ice cream category and Gold Award for service excellence at the NEDERLANDSE HORECA PRIJZEN 2020.

Amidst the challenges of the pandemic, Guapito Premium Beer™ was launched in 2020. It is the first Filipino beer brand crafted in the Netherlands. Ubeness™—the first Europe-made flavoring was also launched followed by Buco Pandanness, Langkaness and Mangoness.

By 2021, Pamana World BV expanded its offerings to reach an even broader audience with the launch of Manong Sorbetero Filipino Ice Cream™, a new line inspired by traditional street vendors who have long been symbols of Filipino culture. Crafted to honor these iconic “sorbetes” carts and the beloved local flavors they offer, Manong Sorbetero brought a nostalgic yet premium twist to the market, capturing the essence of Filipino street ice cream.

On this same year, Pamana World BV introduced a premium Calamansi Puree, available in convenient 500ml bottles. Sourced from the finest calamansi fruits, this puree captures the vibrant, tangy essence of the beloved Filipino citrus. Known for its versatility, calamansi is a staple in Filipino cuisine, widely used to enhance beverages, marinades, sauces, and desserts with its unique, refreshing flavor.

In 2023, in collaboration with Dea Enterprise, launched About Flavors—a line of 500ml flavoring bottles specifically designed to meet the needs of large-scale flavor users, including catering companies, cafes, restaurants, bakeries, bubble tea shops, bars, and other high-demand food and beverage establishments. These flavors are available online via their webshop and through Amazon and BOL.

With a range of authentic and vibrant flavors, About Flavors quickly attracted a diverse client base beyond the Filipino community, resonating with both Asian and European culinary traditions. These high-quality flavorings allowed chefs and mixologists to easily incorporate unique tastes into their offerings, from desserts and pastries to cocktails and specialty beverages. By catering to both traditional and fusion flavors, About Flavors has broadened Pamana World BV’s reach, establishing new partnerships and reinforcing the company’s role in bringing Filipino and Southeast Asian flavors to a global market.

Staying true to its core value of innovation, Pamana World BV introduced Terifico ™, an exciting line of ready-to-use syrups crafted to bring the authentic taste of Southeast Asia to a variety of culinary creations. The debut flavor, Ube, is the first of its kind in Europe, offering the unique, vibrant essence of purple yam in a convenient format ideal for use in cakes, coffee, bubble tea, ice cream toppings, and more.

Following the success of Ube, Pamana launched Pandan Syrup, a versatile flavor designed to resonate with Indonesian, Thai, and other Southeast Asian communities, where pandan is a cherished flavor in traditional cuisine. By making these syrups widely available in Europe, Terifico Syrup not only caters to the growing demand for Southeast Asian flavors but also enables chefs, bakers, and beverage artisans to infuse their creations with rich, authentic tastes that celebrate Filipino and broader Asian heritage.